It’s great to be back writing. As one can tell it has been a few months since I last made an appearance on the blog front at Matt Long Incorporated, A Serial Entrepreneur. Life can become busy and sometimes different priorities take control. (One of my recent projects involved consulting for a business start-up in China that is working on branding their web site to communicate to a specific industry of leaders in China. Right now we are learning about Chinese Domains. If you know anything about that, send me a message!) Anyways, the leaves are turning different colors in Madison now and it has been unseasonably cold for the month of October. And the most disappointing thing about it is that the boat sits cold and alone, ready to be put away for hibernation. (tear, tear
Goodbye Summer!)
I recently stumbled upon a great new service that I want to write about (and also give the reader a disclaimer I was listening to “You’re The Best Around” by Tony Esposito while writing this entry). For those of you who are not savvy on music that song is the theme song from the Karate Kid movie. The song seemed to stick in my head and aligned with the company I wrote about below.
Grasshopper has done a really nice job “Rebranding” itself from gotvmail. The company is currently based in Needham, Massachusetts and as of this date, they are hiring! Benefits seem to be overly generous. For example, a Wii room (good for those dev guys! Gotta keep them happy and fit), treats for the rest of the crew along with generous time off (who wants to work with Mr. Crabby Pants!), and the list keeps rolling along– take a peek for yourself.
This company has some marketing gurus doing great promotions for the rebranding. Besides their nice web site design, check out their crazy promotion involving real grasshoppers: they sent 5,000 real chocolate covered grasshoppers to people who they believed to be influencers for their product. Wow! It almost makes me want to create a new company with a catchy name and critter to cover in chocolate. On top of that, this company is really exciting, I love their “Entrepreneurs Can Change the World” video.
I wish I would have known about this service years ago. It truly is marvelous service to have available for a small start-up or home-based business. Here is how it works:
- Figure out what your needs are for a telephone number. Grasshopper allows the client to pick from a new Toll Free number, local number or porting one of your existing numbers. From the perspective of wanting to be known as a local company with one’s customers, picking a local number is a nice feature (especially if your target markets are in small towns).
- Set-up your main greeting. Yep, whether you are that closet entrepreneur holding that 9-5 working for a living to pay the bills while dreaming of leaving your boss this is perfect for you. Not only does the customer have the option of choosing to use his own voice but he can also choose one of Grasshopper’s warm overly- professional greetings. If that is not good enough, Grasshopper opens their doors even further for you and offers to work one-on-one with you to establish custom greetings.
- Here’s the fun part: now create your extensions. Maybe you are a serial entreprenuer who has a few different businesses and it is not bad to market them indirectly to your callers because you operate in the same industry. For example, one who operates a large wedding services business and brands each of those businesses differently. Or maybe you have many staff members who work remotely and need them to be available by extension or by voicemail. This seems perfect.
- Now “You’re The Best Around, Nothings Ever Going to Keep You Down”. Now the perception of bad customer service can be avoided especially if you are a closet entrepreneur who can’t always answer the telephone. In addition, the company provides each account holder voicemail, call forwarding, faxing capabilities and on-hold music. Plus voicemails that are left are automatically converted to MP3’s and can be accessed by computer or smart-phone.
Finally, let’s discuss pricing. their pricing ranges from $9.95/month to their unlimited package which is $199 per month. The item that did not impress was the $25 activation on their entry level and their most popular middle level service. Why not take the activation fee and either include it in the per month service cost or come up with an additional feature to add it onto? An activation fee makes me feel like the customer would be dealing with a large conglomerate telephone company. Who likes that?
Since we are a community blog and I want your input, let me know what other fledgling services are out there like this, outside of the already well-known Skype and Google Voicemail.



